Monday, February 14, 2011

Orgasm Inc. - The Strange Science of Female Pleasure


In the shocking and hilarious documentary ORGASM INC., filmmaker Liz Canner takes a job editing erotic videos for a drug trial for a pharmaceutical company. Her employer is developing what they hope will be the first Viagra drug for women that wins FDA approval to treat a new disease: Female Sexual Dysfunction (FSD). Liz gains permission to film the company for her own documentary. Initially, she plans
to create a movie about science and pleasure but she soon begins to suspect that her employer, along with a cadre of other medical companies, might be trying to take advantage of women (and potentially endanger their health) in pursuit of billion dollar profits. ORGASM INC. is a powerful look inside the medical industry and the marketing campaigns that are literally and figuratively reshaping our everyday lives around health, illness, desire — and that ultimate moment: orgasm.

"Extraordinary behind-the-scenes access reveals a drug company's fevered race to develop the first FDA-approved Viagra for women – and offers a humorous but sobering look inside the cash-fueled pharmaceutical industry."
– Hot Docs Film Festival

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